Fuse Lenses • February 2026

2026 Revenue Growth Strategy — Path to $14M

Strategic focus: shift mix toward AMP, optimize peak season (May–July), and increase first-time buyer premium conversion.
Momentum: +21.5% YTD Primary KPI: AMP mix +15 pts AOV target: +$50 Run rate: $1.17M/mo

Topline

2025 Revenue
$9.51M
Baseline
2026 Target
$14.00M
+51% YoY

Run-rate math

$14M annual run rate
$1.17M / month
Peak season target (May–Jul)
$4.8M (Q2 peak months)
Interpretation: peak season contributes ~34% of annual target — execution quality here is non-negotiable.

Impact model

Assumed mix shift
+15%
PRO → AMP
Avg uplift / order
$50
Assumption
Incremental revenue range
$0.8M – $1.2M
Base ($0.8M) Mid uplift Stretch ($1.2M)

Priority impact map

Visualized as relative contribution
P1 — Accelerate AMP tier adoption
$0.8M–$1.2M
P2 — Maximize peak season (May–Jul)
$4.8M target period
P3 — Convert first-time buyers to premium
High leverage
P4 — Reactivation & retention
60–90 day lapsed
P5 — Pricing & positioning refinement
Configurator + bundles
P6 — Conversion rate optimization
A/B + mobile + proof
  • P1 is the cleanest “engineering → revenue” lever: default AMP, badges, micro-cost framing, comparison tool.
  • P2 is execution density: pre-season campaign + bundles + shipping incentives + flash upgrade promos.
  • P3 is UX + lifecycle: landing pages, exit-intent upgrade, post-purchase upgrade window.

Quick wins (this month)

Low effort, high impact
Action Effort Impact Time
Add “Most Popular” badge to AMP Low
1 day
Pre-select AMP as default Low
1 day
Create 60–90 day lapsed segment Low
2 days
Implement micro-cost framing Low
2 days
Launch win-back campaign Medium
1 week
Tip: align quick wins to a single “AMP Everywhere” sprint so they ship as a coherent UX shift, not scattered tweaks.

Execution timeline

Weeks 1–4 → March → April
Week 1 — Ship quick wins (badges, default AMP, micro-cost)
fastest ROI
Wk 1
Week 2 — Launch 60–90 day lapsed campaign
workflow aligned
Wk 2
Weeks 3–4 — Comparison tool + first-order AMP incentive
conversion leverage
Wk 3–4
March — Build April pre-season campaign (“Upgrade Your Summer Vision”)
prep peak months
March
April — Launch pre-season campaign (email + retargeting)
set up May–Jul
April